How to Save Thousands on Advertising and Marketing

Posted on: September 28, 2013 by in Uncategorized
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Making business decisions without good information is like going to the casino…the house usually wins and YOU usually lose! Good information can often mean the difference between making thousands or losing thousands on your marketing campaigns.

Track Results

If you don’t know which of your ads or other marketing tactics are profitable and which aren’t, you will most likely waste lots of money on ineffective marketing. Granted, branding and social media campaigns can be extremely difficult, if not impossible, to measure but there really is no reason to guess with most of your marketing.

Track Website Activity

Analytics software such as Google Analytics (free) is helpful and should be on every website. It helps you understand where visitors to your site are coming from and what they’re doing once they get there. So for example, if you’re doing a Facebook campaign designed to drive traffic to your site to make a purchase, Google Analytics will show you how many of your visitors are coming from social media.

Track Email

Email autoresponder services provide analytical data to show how many of your emails are opened and Google Analytics will show how many site visitors come from emails.

Track Phone Calls

For many businesses, even more important is tracking phone calls. According to research, 65% of people will call a business before making a purchase. So it doesn’t do you much good to see what’s happening on your site if you don’t know how many of those visitors become customers.
And this goes for all of your marketing efforts. If you have multiple ads, giving each ad its own trackable phone number is the easiest way to know without a doubt how many leads and customers each ad is generating. Check out our call tracking service here.

New Or Existing Customers?

For some businesses, getting new customers is the lifeblood of their business whereas repeat business is the crux of other companies. So make sure you track how many new customers and how many repeat customers a campaign or ad brings in to understand the full value. New customers will have a higher lifetime value than existing customers but new customers almost always cost a lot more to acquire.

Tracking is Profitable

Once you have a handle on which ads and campaigns are profitable and which aren’t, you will know which ones need to be improved or dropped altogether most likely saving you thousands of dollars a year. It might seem a daunting challenge to keep up on all of these “statistics” but I assure you it will be one of the most valuable investments you can make if you rely on advertising and marketing to keep your business profitable and growing.


Don’t Have The Time To Figure It All Out?

We offer cost effective solutions to help you track and improve your marketing campaigns. For more information, click here or call us @ 219-670-6706.

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