Eliminate Waste With Digital Advertising

Posted on: January 10, 2017 by in Uncategorized
No Comments

Gone are the days of throwing an ad in the local newspaperor or doing a radio commercial and hoping for the best. There’s nothing wrong with advertising in these places per se but with the advent of the internet, you now have the ability to put your ad in front of ONLY people who are likely to be interested in buying your product or service.

This way you eliminate waste. For example, lets say you sell sporting goods. Many people who see your ad in the newspaper or hear it on the radio won’t be interested in your product. But how much more effective would your ad be if it was shown ONLY to people who live in your area and type a specific term in a search engine (e.g. Google) such as “buy sporting goods”?

Or, what if you advertise on a website such as SportsandFitness.com? Those who visit that site are your ideal prospective customers. And of course, you can choose the geographical area you want to target as well. So, ONLY site visitors who are within that area will be shown your ad. Could it be any better?

Yes. You can even specify the intent of those who see your ad. For example, you can choose to ONLY show it to those who have either purchased or have shown intent to purchase similar products in the past.

To learn how you can massively improve your results versus traditional advertising, click here or call us at 219-670-6706.

Leave a Reply