Archive for the ‘ Uncategorized ’ Category

The Power Of A Satisfied Customer

Posted on: January 21, 2017 by in Uncategorized
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snake_oilToday’s consumers are extremely skeptical. That’s because, unfortunately, marketing has become synonymous with dishonesty. No matter what you say, they will be skeptical. This means that its extremely important to PROVE your company’s value in the marketplace. One of the best ways to do this is to let your satisfied customers do the talking for you in the form of reviews or testimonials.

 

Reviews/Testimonials

Reviews and testimonials have become big business as of late. Companies like Google, Yelp, Amazon and many others have spent millions of dollars on review systems to help consumers make better buying decisions precisely because they know that 3rd party reviews and testimonials influence a prospective customer much more than what the marketing arm of the company says about its product, service or company.

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Eliminate Waste With Digital Advertising

Posted on: January 10, 2017 by in Uncategorized
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Gone are the days of throwing an ad in the local newspaperor or doing a radio commercial and hoping for the best. There’s nothing wrong with advertising in these places per se but with the advent of the internet, you now have the ability to put your ad in front of ONLY people who are likely to be interested in buying your product or service.

This way you eliminate waste. For example, lets say you sell sporting goods. Many people who see your ad in the newspaper or hear it on the radio won’t be interested in your product. But how much more effective would your ad be if it was shown ONLY to people who live in your area and type a specific term in a search engine (e.g. Google) such as “buy sporting goods”?

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How to Easily Waste Thousands on Advertising

Posted on: July 2, 2016 by in Uncategorized
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I’ve heard countless stories of small business owners who have wasted thousands of dollars on ad campaigns that didn’t work. It usually goes something like this: “We sent out 10,000 postcards and got 2 leads”. OUCH! Their conclusion: Marketing doesn’t work. No! Their marketing campaign didn’t work!

What could they have done differently to save thousands of dollars? Simple. Send out 1000 first to test the campaign. Then make changes and send out another thousand until they got it right or decide to scrap the campaign before they waste all their money.

It really isn’t rocket science but most small business owners don’t test their marketing campaigns and end up wasting thousands every year!

With internet marketing, testing your campaigns is about as easy as it gets. There are lots of options including:

  • Google Analytics to find out where the traffic is coming from and to monitor user activity on your website.
  • Conversion tracking code on your site to find out how much of your traffic converts into leads or customers.
  • Call tracking numbers to find out which calls come from your site or other online (or offline) marketing.
  • Email autoresponders to show you how many of your emails were opened.
  • Web pages (aka landing pages) specifically designed for ad campaigns.

When a campaign is tested and shown to be ineffective, changes can be made to improve performance.  This is effective marketing and is the only sane approach.

For more information on how Performance Marketing can you help you improve the performance of your marketing campaigns, call us today at 219-670-6706 or click here.

How to Combine Word-of-Mouth and Business Networking for Easy Growth

Posted on: April 1, 2014 by in Uncategorized
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Facebook and other social networks have made it possible for your ads/offers/company to be seen by a massive number of people in a very short time. This is what is meant when something “goes viral” and how some Youtube videos get millions of views in days. The way it works is someone sees something they like on Facebook, then they “share” it with all of their Facebook friends (aka connections) and then their friends share it and so on.  Using this viral sharing is a simple way to have a significant positive impact on your business.

Another golden opportunity is business networking. Some businesses do it in small ways (think business card bulletin boards) but not systematically. So they leave a lot of money on the table.

Every business should and can easily take advantage of these opportunities and if they do so it will surely have a big impact on sales and profits.

Here are some simple steps and strategies

  1. Find complementary businesses in close proximity to yours or even just businesses whose customers share the same demographics.
  2. For example, if you are a fitness club or gym, a sports apparel store would be a great complementary business to partner with. Other examples might be an oil change business and a tire store. And don’t limit yourself to one partner business. The more the merrier as long as they’re not competitive.
  3. If your market is very broad then just partnering with other “broad market” businesses is fine. For example, if you have a gas station, you might want to partner with the nearby grocery store.
  4. Contact these businesses and ask them if they are interested in joint marketing ventures.
  5. You can share marketing costs and do joint mailings, etc. For example, you could do a direct mail postcard with multiple businesses advertising on the postcard. You can also promote each other’s business to your customers in many ways. The simplest is just to put their business cards on your counter. But one of the best ways to do this is with Facebook offers. You promote their offer to your Facebook fans and they promote yours. There are lots of possibilities.
  6. Keep in mind, if you’re a relatively new or very small business, a larger, more successful business might not be willing to promote you to their customers without some other consideration since they will be providing much more value in that scenario.
  7. Another “no-brainer” is sharing your own offers on Facebook and asking your “fans” to share them. Its a great way to get more customers and lots of exposure in a very short time.
  8. And finally, probably the biggest opportunity is to make sure that as you gain these new customers from partner businesses and Facebook shares, you get those new customers into a mailing list that includes as much information about them as possible, including name, address, email, mobile phone, gender, etc. so that you can do targeted marketing in the future to improve your relationship with them and easily generate more business.

So there you have it. A couple of very simple strategies that will have a big impact on your sales and profits if you will implement them.

Do you love the idea but don’t have the time to implement? Call us @ 219-670-6706 or click here to contact us and we’ll do the work for you.