About Us

Paul Ladendorf  founded Performance Marketing in 2010 based on the study and, more importantly, the application in his first business of the marketing principles, strategies and tactics of marketing greats such as Seth Godin, PT Barnum, Jay Abraham and Dan Kennedy.

Our core value is the belief that marketing shouldn’t be deceptive or manipulative but instead, should be focused on effectively communicating the value that a business brings to the market. Our goal is to build partnerships with like-minded businesses.


Who we work with

If you’re a small business owner or decision maker who:

  • Takes a long-term approach to marketing your business
  • Sells products and/or services that add real value to your customers
  • Is serious about growing sales and profits
  • Is open to new ideas and information
  • Is willing to make the necessary investments to make it happen…

We would be interested in talking to you to see if it makes sense to work together. Call us at 219-670-6706 or Click here to set up a free one-hour strategy session where you’ll get an action plan to cut the waste from your marketing and significantly improve your ROI.


Our Team

Paul Ladendorf, Owner, Web Designer & Jack-of-All-Marketing-Trades

A life-long Hoosier, Paul grew up and still resides in Northwest Indiana. He graduated from Sawyer Business College in 1993. He started his first successful business in 1999 (Health Connections, Schererville, Indiana). Beyond entrepreneurship, Paul’s hobbies and interests include personal development, nutrition & wellness and alternative energy. He’s also an accomplished singer-songwriter and poet.



Georgia Fox Hatfield, Inside Sales

Georgia grew up and currently resides in Northwest Indiana. She received her masters degree in human resources in 2013 from Keller University. A mom of 4 and professional artist, her experience includes running her own art gallery (Fox Gallery, Lake Station, Indiana) and real estate sales. Her hobbies and interests include cleaning up after her 4 year old, singing, arts & crafts and nature excursions.



Katie Kelly, Customer & Sales Support

Born and raised in Chicago, Katie graduated from Fox College in Chicago in 2003. Katie relocated to Northwest Indiana in 2017 and now enjoys the relative peace and quiet away from the city.





Mary Sue Penn, Web Design/Development and Social Media Management

Mary Sue grew up in Des Plaines, IL but now resides in Northwest Indiana. She received a BS in Journalism from The University of Illinois, Champaign-Urbana in 1982. Her professional experience includes running her own small businesses, social media management and web design and development. Other than creative writing, Mary Sue enjoys painting and doing Reiki.