Archive for January, 2017

The Power Of A Satisfied Customer

Posted on: January 21, 2017 by in Uncategorized
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snake_oilToday’s consumers are extremely skeptical. That’s because, unfortunately, marketing has become synonymous with dishonesty. No matter what you say, they will be skeptical. This means that its extremely important to PROVE your company’s value in the marketplace. One of the best ways to do this is to let your satisfied customers do the talking for you in the form of reviews or testimonials.

 

Reviews/Testimonials

Reviews and testimonials have become big business as of late. Companies like Google, Yelp, Amazon and many others have spent millions of dollars on review systems to help consumers make better buying decisions precisely because they know that 3rd party reviews and testimonials influence a prospective customer much more than what the marketing arm of the company says about its product, service or company.

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Eliminate Waste With Digital Advertising

Posted on: January 10, 2017 by in Uncategorized
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Gone are the days of throwing an ad in the local newspaperor or doing a radio commercial and hoping for the best. There’s nothing wrong with advertising in these places per se but with the advent of the internet, you now have the ability to put your ad in front of ONLY people who are likely to be interested in buying your product or service.

This way you eliminate waste. For example, lets say you sell sporting goods. Many people who see your ad in the newspaper or hear it on the radio won’t be interested in your product. But how much more effective would your ad be if it was shown ONLY to people who live in your area and type a specific term in a search engine (e.g. Google) such as “buy sporting goods”?

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