Archive for July, 2013

Results-Based Marketing

Posted on: July 14, 2013 by in Uncategorized
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As the economy has tightened over the past several years, its that much more important for businesses to cut waste. And there’s no better or easier place to do that than in your marketing.

Gone are the days of throwing an ad in the local newspaper or phone book and hoping for the best…at least if you’re smart.

With the advent of the internet, there really is no reason to not track the results of the bulk of your advertising and marketing campaigns.  Website analytics tools such as Google Analytics make it easy to understand where your traffic is coming from, what that traffic does once it gets to your site and a lot more.

Once the winners and losers have been identified and return on investment has been calculated, its simple to cut the losers and invest more in the winning campaigns.

For more information on how we can help you invest in results based marketing to get the best return on investment, call us at 219-670-6706 or click to contact us.